A very popular choice is social networking. However, there are steps in implementing social networks.

When approaching foreign markets, it is important to research and assess the popular channels used in that country. It is beneficial to focus on the social networks most used by the target audience and to avoid signing up for everything that is available.

Social Networking Benefits:

• Traceable communications channels
• Cost-efficiency
• Speed
• Interactivity
• Extensive graphic capabilities
• Flexibility
• Targeted receptive audience

Businesses should also pay attention to white papers. White papers are a great way to showcase the company’s expertise in its specialization.

Businesses can upload their white papers to various article directories and ezines. Ezines are magazines or newsletters that are distributed electronically.

Many people turn to these sources to look for answers and relevant content. By sharing information with the target audience, it may entice them to contact the business because they see credibility and knowledge in the company.

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A high number of visits from a country or territory may mean potential leads in a foreign market.

With this information, a company can work on a content strategy that targets the potential client(s).

Google Tracking Strategies:

• Identify which keywords / key phrases potential clients use to search and increase usage and consistency
• Set a goal for the bounce rate and make changes to the content on top exit pages
• Identify sources that are good referrers and increase utilization e.g. social networks
• Study the habits of visitors and see if there are missed opportunities e.g. visitors on mobile devices
• Identify markets by focusing on visitor’s country of origin
• Identify the top languages used by visitors and add international copy
• Adjust copy so that it engages the visitor; check average time on site and pages per visit
• Customize and develop content that answers their needs – Resource-based website

Advertising in trade publications and relevant websites can further establish credibility and expertise for the company.

The right content placed in the right channel can solicit immediate response from clients.

Benefits of Trade Publications:

• Specialized; detailed information that pertain to the industry
• First resource for people who work within the industry
• Tangible; target audience can refer back to the information easily or share it with other people

Benefits of Website Advertisements:

• Accessible anywhere an Internet connection is available
• Accessible to a wide audience
• Direct link to company website

A proven technique is press releasing. A press release, when published, not only draws in positive attention but also uses the media as a vehicle to establish additional credibility.

Tips to Press Releasing:

• Include an eye-catching headline
• Clearly state the purpose of the release
• Keep copy free of industry jargon
• Outline all positive facts but avoid a selling tone
• Write the release as close to an article as possible to increase the chance of it being published
• Provide a link to the company website or other resources so journalists can look for additional information as needed
• Provide more than one person’s contact information because journalists often need to speak with someone immediately

ISI has written numerous press releases for Baljit Gill and her companies, KLC Group, Kitwanga Energy Solutions, Kitwanga Lumber Company), to announce that she had received the RBC Women Canadian Entrepreneur Award and various other achievements. The press releases provide background information on Baljit and her companies based on facts. They were published on Sify Finance, the finance page of the Indian search engine, Terrace Standard, a local BC newspaper, as well as on a number of social networks including Facebook and MySpace.

Ms. Gill was the recipient of the HKMB HUB International Impact Award

Attracting potential customers, recruits, and news media to your website and ensuring that, once there, they will find the content engaging and relevant, is a crucial strategy for ongoing success.

Employing advanced SEO strategies may be the most important step in reaching an international audience. Appearing on the first page of search engines not only spreads awareness of the company but also increases the likelihood of the client clicking on the website link. Furthermore, it establishes credibility.

Most business strategies are based on ROI (Return on Investment) and measurable results. Therefore, we must have the ability to record our client’s target market activities, preferences, and purchasing habits.

Learn more about the Top 10 SEO Strategies >

SEO Strategies:

• Find the balance between the relevance and popularity of keywords
• Attract readers with unique and relevant titles on all your webpages
• Create visual appeal to attract search engines and visitors
• Focus on quality over quantity in content and meta descriptions
• Ensure website is “user-friendly” and that it facilitates access to the latest updates with an RSS news feed
• Use reciprocating link strategies to link to high-ranking websites relevant to your website’s content and provide a site map for easy navigation
• Submit website to specific web directories related to your website
• Manually add your company to key search engines such as Google, Yahoo, MSN, Ask, and Bing to ensure accuracy of relevant sources
• Closely monitor rankings and make changes when necessary
• Subcontract a SEO specialist to get expert recommendations to boost your website’s traffic and allow the collaboration for a minimum of one year to leverage technology in the WWW for ongoing business success